The 15 most comfortable/best-fitting brands, ranked in descending order.
In a survey by NPD Group Inc., solid bread-and-butter brands capture most of the slots on the list below. Overall, women reject the trappings — and torture — of fashion. No pointy Jean Paul Gaultier bras or Alexander McQueen bondage gowns for them, thank you. The appearance of several large size brand underscores the fact that women come in all shapes and sizes. They’re also into fitness, with Adidas and Nike logging in at numbers 9 and 10, respectively. Once they’re in shape, women apparently take their toned selves to Victoria’s Secret, number 11.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)