SHANGHAI — Swarovski is upping its bling factor in Asia.
The crystal producer held its first Runway Rocks exhibit and fashion show on Thursday in Shanghai. The show and exhibition featured specially commissioned pieces from nine regional and international designers. The designers incorporated crystals and gems from Swarovski to create elaborate designs that mixed art with haute couture. There was a Native American headdress with turquoise crystals; a motorcycle helmet covered in an array of multicolored stones, and a couture dress encased in sculpted metal, crystals and feathers meant to personify the Greek mythological bird, the Phoenix.
Chinese designers included Guo Pei, who is considered the country’s preeminent haute couture and wedding dress designer, as well as Wang Peiyi, winner of the second edition of the Mercedes-Benz China Young Fashion Award, whose collection made its debut at Milan Fashion Week in February. The Asia-Pacific commissions joined new pieces by designer Giles, as well as jewelers Stephen Webster and Ted Noten. Other Chinese designers included Masha Ma and Huishan Zhang.
Guo said she has been working with Swarovski for about two decades. Her commissioned piece was a blue crystallized tutu shaped like a boat with matching headdress and platform ballet slippers. Guo said that while Swarovski has enormous brand recognition in China, she increasingly has customers seeking bespoke designs with more understated elements.
“Swarovski entered the Chinese market at the right time,” Guo said. “Budding designers have received a lot of support from Swarovski, but when I deal with my own clients, I don’t recommend Swarovski in all cases. Some are government officials or business people. They are low profile, and don’t like to show off.”
Runway Rocks was held at Lane Crawford’s Shanghai flagship, which opened in October. Swarovski has about 600 stores of its own in the region out of a total of more than 2,000 worldwide.
Swarovski launched Atelier Swarovski’s first capsule jewelry collection inspired by designs for Runway Rocks by Wang Peiyi. The crystal producer also commissioned students from the Chinese Donghua University to create a window in the Lane Crawford store.
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)