TOKYO — Swarovski is tapping into the world of men’s wear.
The Austrian company’s components brand Crystallized-Swarovski Elements has linked up with a group of Japanese and international designers to put together a collection of men’s apparel incorporating Swarovski crystal and synthetic gemstones. Items include a leather jacket, a denim shirt, moccasin-style shoes and a slew of dazzling shirts and jackets for evening.
Swarovski is presenting the collection to retailers here in a bid to show that crystal-studded clothing and accessories can work in a commercial context and not just as statement pieces on a runway, explained Markus D. Lampe, the company’s senior vice president of marketing. The project will be presented to retailers in Europe and the U.S. next year.
“In the end it’s critical for us. It’s different to all [our previous designer] initiatives in that there is this immediate commercial impact,” Lampe said, acknowledging the company has felt the impact of the recession. As reported, Swarovski has made significant job cuts over the last 18 months.
Swarovski linked up with influential fashion editor and stylist Tomoki Sukezane to stage the exhibition. Under his guidance, each designer or brand came up with its own take on the dinner jacket and dress shirt plus a few more pieces of their choosing. The participating designers include Masaya Kuroki and Gildas Loaec of Kitsune; Arashi Yanagawa of John Lawrence Sullivan; Hiroki Nakamura of Visvim; Joe-Casely Hayford, and Phillip Lim.
Lampe said it was not possible to give a sales estimate for the collection but he stressed the sale of each item will go directly to the designer. Swarovski’s economic benefit derives solely from the sale of the components used to make the garment.
Swarovski has no plans to do a women’s collection in a similar vein, but one of its upcoming projects does target the female set, Lampe revealed. Next year, the company will work with a number of designers to reinterpret the little black dress, he said. The one-off creations will be auctioned, and the proceeds will benefit a breast cancer organization.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)