Textile supershow Unica is set to take the cream of its trade show trends on the road.

Last season, textile shows Ideabiella, Ideacomo, Shirt Avenue and ModaIn joined together for the first edition of Unica.

Paolo Zegna, Milano Unica's first president, announced plans for the road show during a news conference last week. The presentation will travel through Düsseldorf, London, Paris, New York, Seoul and Shanghai, among other cities, until the end of January 2006.

"It's an important moment to continue with the success of Unica," Zegna said. "We want to show our ideas and enthusiasm for our textiles and the story behind them."

In addition, a new location was announced for next February's edition of the show, which will include Florentine textile fair Prato Expo for the first time.

Milano Unica will exhibit in Milan's new fairgrounds in Rho-Pero from Feb. 14-17, and organizers are expecting further increases in numbers.

More than 700 exhibitors will show at the event, up from 609 at the inaugural edition. More than 30,000 people are expected to attend, compared with 27,500 visitors in September.

Max Dubini, vice president of Milano Unica, said the organizers hope that Unica's new location in Rho-Pero would be a temporary home.

"We want to move back here in the fall [2006] to the Milan city fairgrounds because we want Unica to be a Milan-based show — it's more convenient for our visitors and it links us with the strong face of fashion this city already has," said Dubini.

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