On a recent walk down Brooklyn’s Atlantic Avenue, two European women, both clad in T-shirts sprayed with pop colors, were stopped and asked if they had made their outfits. Nope. “It’s Burfitt,” one replied. Just a week later, the funny name popped up again, during a conversation with model Erin Wasson about her latest fashion obsession. “Burfitt,” she said, as if it were a secret code word for only the supercool.
Turns out, Burfitt is Lovisa Burfitt, a Swedish designer who started her line of T-shirts, wool and silk jackets, bustiers and skirts after moving to Paris to pursue fashion illustration in 2003. A graduate of Sweden’s Beckmans College of Design, Burfitt was in a Paris nightclub wearing one of her shirts — a scribble of a girl splashed across it — when a buyer bumped into her. “She was like, ‘Where can I get one of those?’” says Burfitt, who had just shuttered her own ready-to-wear line in Stockholm. “I wasn’t planning to start designing again, but I realized it was my passion. I did a lot of drawings of Kate Moss on T-shirts, and I went from there.”
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