By  on August 27, 2007

Compared with apparel makers' uneasiness about upcoming seasons, swim vendors are decidedly cheerful.

And indeed there's plenty to be cheerful about for the nearly 100 of them attending ISAM. Recent balmy weather has put water on consumers' brains. Brands that withstood department store consolidation are finding that trend-right items have a resilient customer base throughout several retailing channels. And year-round swimsuit and resortwear sales continue to pick up steam.

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