Compared with apparel makers' uneasiness about upcoming seasons, swim vendors are decidedly cheerful.
And indeed there's plenty to be cheerful about for the nearly 100 of them attending ISAM. Recent balmy weather has put water on consumers' brains. Brands that withstood department store consolidation are finding that trend-right items have a resilient customer base throughout several retailing channels. And year-round swimsuit and resortwear sales continue to pick up steam.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)