NEW YORK — Wenger, the company best known as the maker of the iconic Swiss Army Knife, is exploring its feminine side with its first women’s scent.

Although Swiss Army is more male- oriented, it enjoys quite a large following among females. Company executives note that one-third of the brand’s watches are purchased by women, while the knives are often carried on key rings or in purses and cars. That broad acceptance prompted executives to create its first women’s scent. Called Swiss Army For Her, it will roll out to 600 U.S. doors in late October.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus