NEW YORK — Bloomingdale’s expects to raise at least $100,000 to benefit the National Colorectal Cancer Research Alliance by selling an exclusive array of limited-edition designer T-shirts, as supermodels pin the “caring star,” the symbol of the charity, on shoppers at the 59th Street flagship.

On Sept. 12, Heidi Klum and other supes will host the mass “pinning” on the second floor, where Y.E.S. is housed. They will be wearing the Ts and pinning customers who make any purchase on their Bloomingdale’s charge card.

A small portion of each purchase customers make on their Bloomingdale’s card between Sept. 12 and 21 will benefit NCCRA. In addition, from each sale of the limited-edition T-shirt, $5 will go to the NCCRA. Over the past three years, Bloomingdale’s has raised over $2 million for the charity.

Six vendors have designed T-shirts: Theory, $55; Joie, $40; Marc by Marc Jacobs, $58; D&G, $90; Miss Sixty, $69, and Juicy, $54.

“The fashion industry is lucky enough to have such dedicated models as Heidi Klum that help promote worthwhile causes by their participation in cause-related marketing efforts,” said Anne Keating, senior vice president at Bloomingdale’s.

The pins the models put on customers are small versions of the regular caring star, which is priced at $12.50. All net proceeds from the pin sales benefit the charity, too.

NCCRA was founded by Katie Couric, Lily Tartikoff and the Entertainment Industry Foundation.

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