NEW YORK — Thinking outside the box, Sears, Roebuck and Co. has called upon the Colonel for some help at its stores.

The struggling retailer on Monday named Mark S. Cosby as president of the Sears full-line department stores, a new position embodying a range of responsibilities. Cosby joins the $41 billion Sears on Dec. 1 from KFC, USA, based in Louisville, where he was chief operating officer since 2000, leading company and franchise operations for the 5,300-unit restaurant chain, formerly known as Kentucky Fried Chicken.

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