NEW YORK — This spring, novelty styles are expected to be top performers.

Although their styles differ significantly, Lela Rose and Trelise Cooper are two designers who consider novelty a part of their aesthetic. Whether it’s a heavily beaded swing cocktail dress from Rose or a flower print A-line dress from Cooper, both designers mix and match fabrics and textures in a special way.

One thing they have in common is a growing business.

Since Auckland, New Zealand-based Trelise Cooper signed up with the Los Angeles showroom The House to sell her spring collection, her distribution has expanded to about 40 specialty stores, including Louis Boston and Fred Segal Flare, according to Cathy Christiansen, co-founder of The House.

“The reason why Trelise is working so well is because she’s very inventive,” Christiansen said. “She does her own thing by mixing embroideries and different fabrics, and really offers something new.”

Since the line is new to the U.S., Christiansen said she’s taking distribution slowly, but expects to break the $1 million sales mark in the next couple of seasons.

“The difference between this spring and last fall is that people aren’t so nervous,” she said. “People are feeling more confident and business is going in the right direction.”

For Lela Rose, holding trunk shows has been an important way to grow business and garner exposure with upscale clients. Rose is sold at high-end stores such as Bergdorf Goodman and hosted a 90-person luncheon and trunk show Oct. 2 at the store that pulled in about $30,000. At the end of October, Rose traveled to San Francisco to hold a trunk show at Ann Getty’s Pacific Heights mansion that brought in another $60,000.

Last week, socialites Celerie Kemble, Lourdes Fanjul and Heather Harris hosted a cocktail party and trunk show for Rose, and next week Tootsie’s in Dallas is getting in on the action with a trunk show. Rose, a Dallas native, has an in-store shop at Tootsie’s there.

Lela Rose specializes in mixing colors, textures and prints, so, “to meet your customers is really beneficial,” Rose said. “You learn things about where people are going proportion-wise, the colors they like and how far you can take your collection.”Rose said she’s working to put together a five-year business plan that has her bringing in more infrastructure, such as an executive to handle more of the day-to-day business operations, so she’s free to focus on design.

“We are able to put profits back into the business and grow that way,” Rose added.

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