NEW YORK — This spring, novelty styles are expected to be top performers.
Although their styles differ significantly, Lela Rose and Trelise Cooper are two designers who consider novelty a part of their aesthetic. Whether it’s a heavily beaded swing cocktail dress from Rose or a flower print A-line dress from Cooper, both designers mix and match fabrics and textures in a special way.
One thing they have in common is a growing business.
Since Auckland, New Zealand-based Trelise Cooper signed up with the Los Angeles showroom The House to sell her spring collection, her distribution has expanded to about 40 specialty stores, including Louis Boston and Fred Segal Flare, according to Cathy Christiansen, co-founder of The House.
“The reason why Trelise is working so well is because she’s very inventive,” Christiansen said. “She does her own thing by mixing embroideries and different fabrics, and really offers something new.”
Since the line is new to the U.S., Christiansen said she’s taking distribution slowly, but expects to break the $1 million sales mark in the next couple of seasons.
“The difference between this spring and last fall is that people aren’t so nervous,” she said. “People are feeling more confident and business is going in the right direction.”
For Lela Rose, holding trunk shows has been an important way to grow business and garner exposure with upscale clients. Rose is sold at high-end stores such as Bergdorf Goodman and hosted a 90-person luncheon and trunk show Oct. 2 at the store that pulled in about $30,000. At the end of October, Rose traveled to San Francisco to hold a trunk show at Ann Getty’s Pacific Heights mansion that brought in another $60,000.
Last week, socialites Celerie Kemble, Lourdes Fanjul and Heather Harris hosted a cocktail party and trunk show for Rose, and next week Tootsie’s in Dallas is getting in on the action with a trunk show. Rose, a Dallas native, has an in-store shop at Tootsie’s there.
Lela Rose specializes in mixing colors, textures and prints, so, “to meet your customers is really beneficial,” Rose said. “You learn things about where people are going proportion-wise, the colors they like and how far you can take your collection.”Rose said she’s working to put together a five-year business plan that has her bringing in more infrastructure, such as an executive to handle more of the day-to-day business operations, so she’s free to focus on design.
“We are able to put profits back into the business and grow that way,” Rose added.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)