By  on February 7, 2007

As the ready-to-wear runways roar in New York, exhibitors at this season's Fashion Coterie are gearing up for a big selling season.

The show runs from Feb. 20 to 22 and will again be split between two venues — the Show Piers and the Jacob K. Javits Convention Center — because of ongoing construction at the Piers. Organizer ENK International has arranged for shuttle service between the sites.

For the contemporary T-shirt company Michael Stars, Los Angeles, Coterie means the launch of a dress collection.

"Due to the high demand for dresses, we launched a line that reinforces our philosophy of merging function with fashion," said Michael Cohen, founder and chief executive. "Our dresses stand out because we combined beautiful silhouettes and colors that follow popular trends, yet remain timeless. Every style is made to make a woman feel comfortable and confident."

Wholesaling from $58 to $85, the 12-style dress line is available in baby-doll, jumper and minidress styles and in colors ranging from neutral to vibrant.

For New York-based Edun, the contemporary line founded by U2 frontman Bono, the past few years have been a learning curve, and now, it's on track.

"After being in the market for a while, we have really found our place," said Bridget Russo, global marketing director of the brand. "In the early days, we were a very feminine line. Now, we are still feminine, but with an edge, which I think suits us well."

Designed by creative director Rogan Gregory, the fall line follows a "nature at night" theme, with dark forest graphics on T-shirts, silk dresses and hoodies. Russo said the colors were all dark with a mix of the shades of dawn and dusk. There is a lot of black and gray throughout, with teal and fuchsia accents. There are also plenty of easy-to-wear shift dresses, military-inspired jackets and high-waisted jeans.

Edun wholesales from $50 to $350.

For Chaiken, which has offices in New York and in San Francisco, owner Julie Chaiken said she would attend the Coterie personally to meet with buyers.

"I haven't been for a while, but I'm really looking forward to it," she said.

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