Whether it’s another rapper with a clothing line or Russell Simmons starting a new project, the streetwear industry is consistently busting with news. Next week, Rap Throwbacks and Def Jam University clothing lines will launch at the MAGIC International trade show in Las Vegas while Eve plans to introduce her first Fetish campaign.SouthPole

They already have the men — now, Southpole plans to reel in the girls. The company, founded in 1991 primarily as an outerwear resource, used this back-to-school season to fully enter the junior sportswear market with a line of logo T-shirts, denim, terry sets and jackets.

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