By  on May 22, 2007

TOKYO — Naoki Takizawa, the former creative director of Issey Miyake, will launch a women's wear brand under his own name during New York Fashion Week in September, according to Issey Miyake Inc.

Takizawa worked for Issey Miyake's men's collection for 13 years in Paris and Milan and the women's line for seven years in Paris.

Issey Miyake Inc. selected New York for Takizawa's first collection because "sales of the contemporary designer fashion in New York have been good at major specialty stores and department stores. The market potential and the designer's direction were also taken into consideration," said the firm.

The new brand will be sold at the major department and specialty stores that carried Issey Miyake by Naoki Takizawa before.

Issey Miyake Inc. will show Takizawa's pre-spring collection in New York in mid-June. The firm then will study whether to do pre-collections for its other brands based on the reception of the Takizawa line.

French shoe manufacturer Robert Clergerie also will collaborate with the designer to produce a new shoe brand, Naoki Takizawa Made in France by Robert Clergerie. "The new products will come with the craftsmanship of the shoemaker and new design ideas from Takizawa," said Issey Miyake Inc. The shoes will be showcased at trade shows in Europe.

The U.S. and Japan will be the main markets for the Takizawa line for the time being, but eventually the brand plans to sell to major department stores and specialty stores in other European countries.

Retail prices have not been revealed, although "the price of the new brand will be about the same as that of Issey Miyake, and the women's shoes are about $400 to $500" at retail, commented the firm, adding, "after the launch of women's wear, we will do research and development for the launch of handbags and men's wear."

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