The 15 female personalities with the highest Q ratings, this year

A motley crew of A-list movie stars, country singers and television survivors can be found on this list, which ranks celebrities by their Q rating. A sample of consumers nationwide is polled on the likability and recognizability of 1,700 celebrities. Using a formula based on the results of the poll, each celeb is assigned a Q-rating (Q stands for quotient as in IQ). Marketers use the ratings to gauge a personality’s commercial value before investing big bucks in an ad campaign.

1 SANDRA BULLOCK
Q Score: 39
America’s sweetheart has perfected the role of bumbling, mousy girl who gets the guy in the end. She does action, too. Bullock was pressed into service in “Speed” and “Speed 2: Cruise Control.” She was absent from the Q ratings list last year.

2 JULIA ROBERTS
Q Score: 38
Julia Roberts, who dropped from the top slot to number two on the Q ratings list, has been AWOL since her marriage last year, but “Mona Lisa Smile,” her first big movie since “Ocean’s Eleven,” is set for a December release.

3 MARG HELGENBERGER
Q Score: 35
Even when she’s discussing a tray of human brains on the hit CBS series “CSI: Crime Scene Investigation,” Marg Helgenberger, a.k.a. Catherine Willows, never loses her cool. Helgenberger maintained her third place position on the list.

4 JILL HENNESSY
Q Score: 33
A newcomer to the list, “Crossing Jordan” star Jill Hennessy plays Dr. Jordan Cavanaugh, a forensic medical examiner. A former top model, she makes the most of her assets, wearing midriff-bearing tops and miniskirts with nary a set of scrubs in sight.

5 DORIS ROBERTS
Q Score: 32
Dropping down a notch from last year, Doris Roberts has played mothers to a wide range of actors. Her maternal instincts are tested Monday evenings on “Everybody Loves Raymond,” where she deals with difficult in-law relations.6 DELLA REESE
Q Score: 32
Della Reese and her cohorts on “Touched By An Angel” went back to heaven when the series ended in April, although, from the look of things, their work on earth is not nearly finished. Despite the cancellation, Reese went to number six, from 10, on the list.

7 WHOOPIE GOLDBERG
Q Score: 30
The former “center square” will be starring this fall in her own sitcom as a faded singer who decides to reopen her hotel’s lounge. Despite the potentially better gig, Whoopie dropped down a notch from last year’s list.

8 MAURA TIERNEY
Q Score: 30
Some find her “ER” character, the perpetually sullen Abby Lockhart, annoying, but Abby has had so much to endure — a bad marriage, bipolar mother and thwarted career as a doctor. Tierney is a newcomer to the list.

9 JORJA FOX
Q Score: 30
Fox plays Sara Sidle, a discontented criminalist with skills in materials and element analysis on “CSI.” No wonder she’s unhappy. While her colleagues are chasing killers, she’s stuck in the lab scrutinizing mud, blood and fibers.

10 REBA MCENTIRE
Q Score: 29
Reba McEntire, who advanced one notch on the list, is one of the most popular and enduring stars of country music. She’s put her comedic skills to use in “Reba,” a series about a dysfunctional family that’s entering its third season on the WB.

11 MEGAN MULLALLY
Q Score: 29
As Karen Walker, the rich, blunt, martini-guzzling, narcissistic assistant with the squeaky voice, Mullally has stolen many an episode from “Will & Grace” stars Debra Messing and Eric McCormack. Mullally didn’t appear on last year’s list.

12 LISA KUDROW
Q Score: 29
Lisa Kudrow, who was number eight last year, has appeared in the films “Analyze This,” “Clockwatchers” and “Romy and Michele’s High School Reunion,” but she’s best known for playing Phoebe, the token ditsy blonde on “Friends.”13 PATRICIA HEATON
Q Score: 29
Patricia Heaton, in the 13th spot on the list for a second year, plays a harried, working-class homemaker on “Everybody Loves Raymond,” but in reality, she reportedly earns $10 million to $12 million a year.

14 MELINA KANAKAREDES
Q Score: 29
Kanakaredes, who played Dr. Sydney Hansen, an altruistic plastic surgeon on “Providence,” has traded her lab coat for garters and corsets as Sally Bowles in Broadway’s “Cabaret.”

15 FAITH HILL
Q Score: 28
Faith Hill’s attempts to cross over to a broader audience have led some to brand her a pseudo-Celine Dion, but Hill’s efforts have won her more magazine covers and advertising gigs than Tammy Wynette ever had.

SOURCE: MARKETING EVALUATIONS, THE Q SCORES COMPANY, MANHASSET, N.Y.

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