The 15 female personalities with the highest Q ratings, this year

A motley crew of A-list movie stars, country singers and television survivors can be found on this list, which ranks celebrities by their Q rating. A sample of consumers nationwide is polled on the likability and recognizability of 1,700 celebrities. Using a formula based on the results of the poll, each celeb is assigned a Q-rating (Q stands for quotient as in IQ). Marketers use the ratings to gauge a personality’s commercial value before investing big bucks in an ad campaign.

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