The 15 female personalities with the highest Q ratings, this year

A motley crew of A-list movie stars, country singers and television survivors can be found on this list, which ranks celebrities by their Q rating. A sample of consumers nationwide is polled on the likability and recognizability of 1,700 celebrities. Using a formula based on the results of the poll, each celeb is assigned a Q-rating (Q stands for quotient as in IQ). Marketers use the ratings to gauge a personality’s commercial value before investing big bucks in an ad campaign.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus