LONDON — For a brand in the doldrums, Jaeger is certainly getting a lot of attention. In late January, Coats PLC quietly sold its Jaeger and Viyella businesses to Richard Thompson of Riverhawk Investments — and now it looks as if Thompson is already preparing to flip them.

Thompson acquired 117 retail outlets, 230 concessions in the U.K. and Europe, and 50 franchises worldwide for a nominal fee of 1 pound — or $1.60. Under the terms of the deal between Coats and Thompson, however, Coats has retained the long-term lease of Jaeger’s flagship on Regent Street, and Jaeger’s U.S. business.

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