NEW YORK — In a collaboration with Barneys New York, luxury surfboard manufacturers Clark and Kelise Riedel of Evolution Surf are launching a skin care line that aims to provide skin care solutions for sunbaked beach worshipers.
The collection, billed as high-performance handmade skin care, comprises five creams, three facial washes and three spa therapy sprays.
The quintet of creams is handmade and includes ingredients that reflect the brand’s oceanic image — kelp, sea parsley and red seaweed extract, to name a few. For the Riedels, who are husband and wife as well as business partners, the ingredients are the result of a lifelong relationship with the ocean. “We combined all the effective things we’ve used in our lives,” said Clark. “Some of the ingredients are really good at protection, some are good at moisturizing.”
The Bamboo Microdermabrasion Scrub ($160), Glycolic Coconut Creme ($180), and Day and Night Nourishing Creme ($140) can be used in combination to “exfoliate, smooth and heal” damaged skin that is often the result of an outdoor lifestyle. Aluminum microdermabrasion particles in the scrub are said to slough off sun-damaged skin cells and even out skin tone. The Glycolic Coconut Creme is designed to smooth fine lines and wrinkles, while the Day and Night Nourishing Creme, which includes grapeseed extract, aims to protect and moisturize the skin. The line’s two eye creams, Intense PM Eye and Lip Creme and Hydrating Eye and Lip Creme, retail for $150 and $130, respectively. The line is rounded out with three facial washes in coconut, cucumber-melon and green tea formulas, each $45, and three aromatic spa therapy sprays in coconut, mango-cucumber and tiare, which retail for $35 apiece.
Evolution Surf skin care is the culmination of a seven-year development process — in fact, said Kelise Riedel, her own skin care woes inspired the line. As a summer surfing instructor, she spent much of her day in scorching sun, resulting in brown spots, drying skin and premature aging. She teamed up with biotechnicians to develop the formulas.
The Riedels estimate first-year sales of $2 million for the collection. Their future plans for Evolution Surf beauty include a cosmetics line, and they already have a titanium-based sunscreen in development. Evolution Surf skin care will be available exclusively at Barneys stores and at the company’s Web site, evolutionsurf.com.
This story first appeared in the April 21, 2006 issue of WWD. Subscribe Today.