By  on January 16, 2012

London’s Connaught Hotel is celebrated for its gentlemen’s- club atmosphere, bartenders who mix 19th-century cocktails — and now, the ultimate shoe shine. Through a partnership with John Lobb footwear, the five-star Mayfair hotel invites both guests and visitors to sit in a bespoke buffalo-leather chair, read a newspaper and sip a martini as a butler spends a full 30 minutes shining their shoes, using John Lobb brushes, cloths, wax and polish. The price: 30 pounds, or $47 at current exchange.

To make a reservation, e-mail johnlobb@the- Or stay home and shine your own shoes, following three steps outlined by the Connaught’s senior butler Martin Binks:

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