Metropolitan Statistical Areas ranked by 2002 wealth per capita and the stores residents in these areas are most likely to shop.
Retailers study demographics before opening new stores, looking for pockets of wealth, population density and areas where residents have a propensity to spend on apparel. For this list, Claritas ranked metropolitan statistical areas by wealth per capita in 2002. Using information from Mediamark Research, Claritas developed a score for the likelihood of women in an MSA to shop at 10 stores — which may or may not already exist in their areas —based on the demographics of each market. Claritas chose Sears, Eddie Bauer, Gap, J.C. Penney, Kmart, Limited, Nordstrom, Target, T.J. Maxx and Wal-Mart. The number next to the store name indicates the likelihood to shop, where a score of 100 equals average.
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