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Talking Shop

Metropolitan statistical areas ranked by 2002 wealth per capita and the stores residents in these areas are most likely to shop.

Metropolitan Statistical Areas ranked by 2002 wealth per capita and the stores residents in these areas are most likely to shop.

Retailers study demographics before opening new stores, looking for pockets of wealth, population density and areas where residents have a propensity to spend on apparel. For this list, Claritas ranked metropolitan statistical areas by wealth per capita in 2002. Using information from Mediamark Research, Claritas developed a score for the likelihood of women in an MSA to shop at 10 stores — which may or may not already exist in their areas —based on the demographics of each market. Claritas chose Sears, Eddie Bauer, Gap, J.C. Penney, Kmart, Limited, Nordstrom, Target, T.J. Maxx and Wal-Mart. The number next to the store name indicates the likelihood to shop, where a score of 100 equals average.

1

NAPLES, FLA. 2002 wealth per capita: $120,496

2007 projected wealth per capita: $167,182, Total population: 275,955

Stores most likely to shop: Nordstrom (141), T.J. Maxx (111), Eddie Bauer (110), Target (108)

Lined with banyan trees and art galleries, Fifth Avenue South in downtown Old Naples stretches to the Gulf of Mexico. In Tin City, old maritime workshops have been converted into shops. Coastland Center is a traditional mall.

2

WEST PALM BEACH-BOCA RATON, FLA. 2002 wealth per capita: $106,341

2007 projected wealth per capita: $131,707, Total population: 1,179,852

Stores most likely to shop: Nordstrom (135), T.J. Maxx, (115) Limited (110), Target (109)

The Mall at Wellington Green in West Palm Beach, which opened in 2001, is anchored by department stores such as Dillard’s, Nordstrom, Burdines, Lord & Taylor and J.C. Penney.

3

SARASOTA-BRADENTON, FLA. 2002 wealth per capita: $104,516

2007 projected wealth per capita: $132,011, Total population: 618,608

Stores most likely to shop: T.J. Maxx (108), J.C. Penney (107), Sears (106), Wal-Mart (100)

With theaters, museums, the ballet and a symphony orchestra, Sarasota is known as Florida’s “Culture Coast.” The area is an example of the maxim, “Where there’s art, there’s money.”

4

BARNSTABLE-YARMOUTH, MASS. 2002 wealth per capita: $103,025

2007 projected wealth per capita: $127,975, Total population: 228,377

Stores most likely to shop: Sears (109), T.J. Maxx (108), J.C. Penney (107), Target (103)

These Cape Cod communities have become a haven for tourists and retirees. Shopping is a mix of quaint antique shops and national chains at the Cape Cod Mall. The area ranks fourth in the country in terms of restaurant density.

5

NASSAU-SUFFOLK, N.Y. 2002 wealth per capita: $100,330

2007 projected wealth per capita: $112,393, Total population: 2,764,985

Stores most likely to shop: Nordstrom (164), Target (120), Eddie Bauer (109), Limited (108)

Nassau County was named the most expensive place in the country to raise a family, in a 2001 report issued by the Economic Policy Institute. There’s still disposable income around as shoppers continue to flock to the ever-expanding Roosevelt Field Mall.

6

MIDDLESEX-SOMERSET-HUNTERDON, N.J. 2002 wealth per capita: $98,812

2007 projected wealth per capita: $117,369, Total population: 1,193,555

Stores most likely to shop: Nordstrom (184), Eddie Bauer (140), Gap and Limited (131), Target (119)

Somerset and Middlesex counties have the Brunswick Square Mall, Menlo Park Mall and Woodbridge Center, while bucolic Hunterdon County is home to Wal-Mart and the Circle Outlet Center in Flemington. True fashionistas, however, make the trek to the Mall at Short Hills in Short Hills, N.J.

7

SAN FRANCISCO 2002 wealth per capita: $96,668

2007 projected wealth per capita: $116,595, Total population: 1,779,917

Stores most likely to shop: Nordstrom (221), Gap (155), Eddie Bauer (141), Target (107)

San Francisco is a city of neighborhoods, each has its own flavor. Home furnishing stores dominate Presidio Heights, while Haight-Ashbury is still the place to find vintage clothing and old records. Macy’s, Neiman-Marcus and Saks Fifth Avenue preside over Union Square and Nordstrom anchors the nearby San Francisco Centre.

8

NEW HAVEN-BRIDGEPORT-STAMFORD-WATERBURY-DANBURY, CONN. 2002 wealth per capita: $96,163

2007 projected wealth per capita: $110,907, Total population: 1,724,229

Stores most likely to shop: Nordstrom (174), Eddie Bauer (134), Gap (127), Target (113)

Connecticut’s Gold Coast, part of which is in affluent Fairfield County, includes Stamford, which has become a bustling corporate center. However, other cities in the state, such as New Haven, Waterbury and Bridgeport, are ailing.

9

FORT MYERS-CAPE CORAL, FLA. 2002 wealth per capita: $95,314

2007 projected wealth per capita: $124,743, Total population: 469,486

Stores most likely to shop: Sears and J.C. Penney (106), Kmart and T.J. Maxx (104), Wal-Mart (102)

The Bell Tower Shops, an open-air mall in Fort Myers, is anchored by Saks Fifth Avenue, Bed Bath & Beyond and Bell Tower Regal Cinema.

10

MONMOUTH-OCEAN, N.J. 2002 wealth per capita: $94,953

2007 projected wealth per capita: $112,895, Total population: 1,149,326

Stores most likely to shop: Nordstrom (132), Eddie Bauer, Limited, T.J. Maxx (113), Target (112)

Areas such as Monmouth and Ocean counties, which experienced a residential boom a few years ago, are now seeing a flood of new retail development such as the Pier Village redevelopment in Long Branch.

11

SEATTLE-BELLEVUE-EVERETT, WASH. 2002 wealth per capita: $93,707

2007 projected wealth per capita: $117,862, Total population: 2,471,067

Stores most likely to shop: Nordstrom (168), Eddie Bauer (132) Gap (127), Target (115)

Homegrown Nordstrom anchors the downtown shopping area at Sixth and Pine Streets. Suburban malls include the Bellevue Square Mall, SeaTac Mall and Everett Mall.

12

BERGEN-PASSAIC, N.J. 2002 wealth per capita: $93,304

2007 projected wealth per capita: $105,264, Total population: 1,383,600

Stores most likely to shop: Nordstrom (167), Eddie Bauer and Gap (130), Limited (125), Target (112)

Bergen County residents will never want for shopping options. Malls include Garden State Plaza with Macy’s, Lord & Taylor, Nordstrom, J.C. Penney and Neiman Marcus and Riverside Square Mall, anchored by Saks Fifth Avenue and Bloomingdale’s. But forget shopping on Sundays. Blue laws are still in effect.

13

SAN JOSE, CALIF. 2002 wealth per capita: $93,120

2007 projected wealth per capita: $111,750, Total population: 1,740,132

Stores most likely to shop: Nordstrom (251), Eddie Bauer (149), Gap (138), Target (126)

Valley Fair Mall in San Jose has 1.5 million square feet of space, which includes a Nordstrom unit. While Silicon Valley residents have seen net income plunge, retailers still consider it a strong bet. The upscale Santana Row opened opposite Valley Fair in November.

14

WASHINGTON, D.C.-MARYLAND-VIRGINIA-W. VIRGINIA 2002 wealth per capita: $92,791

2007 projected wealth per capita: $112,517, Total population: 5,070,677

Stores most likely to shop: Nordstrom (179), Gap (137), Eddie Bauer (134), Target (110)

Retail development is being fueled by the stability of federal jobs. The Washington metro area includes Fairfax County in Virginia and Montgomery County in Maryland, where retail vacancy rates are under 2 percent.

15

TRENTON, N.J. 2002 wealth per capita: $92,221

2007 projected wealth per capita: $110,451, Total population: 357,090

Stores most likely to shop: Nordstrom (164), Eddie Bauer (133), Gap (126), Target (113)

Shopping fare in Cherry Hill and Princeton, which are part of the Trenton MSA, range from the Quakerbridge Mall, to a Pennsylvania Dutch Farmer’s Market, to Wal-Mart.

SOURCE: CLARITAS INC. BASED IN SAN DIEGO, CLARITAS PROVIDES MARKETING INFORMATION AND TARGET MARKETING SERVICES ABOUT PEOPLE, HOUSEHOLDS AND BUSINESSES IN ANY PART OF THE U.S.