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Tallying Teen Trends

Teen People taps into the discerning minds of teenage consumers by sponsoring a "Hot Picks" discussion panel on Tuesday, Aug. 27, at 11:45 a.m. at the Main Stage of the Sands Hotel. <br><br>Six teenage trendspotters — four girls and two boys...

Teen People taps into the discerning minds of teenage consumers by sponsoring a “Hot Picks” discussion panel on Tuesday, Aug. 27, at 11:45 a.m. at the Main Stage of the Sands Hotel.

Six teenage trendspotters — four girls and two boys aged 15 to 20 years old hailing from all over the U.S. — were handpicked for the panel by the youth magazine, along with Teen People’s Fashion Director Jorge Ramón and Senior Manager of Trendspotter Marketing, Janis Gaudelli.

“[Our third year at WWDMAGIC] is much more interactive,” said Gaudelli. “Our trendspotters will walk the floor on the first day of WWDMAGIC, looking for what sticks out as a hot, new trend and affix a “Hot Pick” hangtag on the item…giving it a ‘teen seal of approval,’” she explained.?

The teens will review the top three looks they chose at the seminar.

This story first appeared in the August 12, 2002 issue of WWD.  Subscribe Today.