LONDON — British luxury leather goods firm Tanner Krolle has gone back to its classic roots for spring and will unveil its latest collection, which reflects the change of direction, during a presentation today at Milan’s Park Hyatt hotel.
Tanner Krolle’s creative director, Manuela Morin, who started in June, and chief executive officer Martin Mason, who came on board in February, said they want to remind consumers of the brand’s “illustrious past,” which includes making bespoke luggage and trunks for European royals and aristocrats.
“We’ve reinstated quality at the brand,” said Mason, who has held executive posts at British brands such as Mulberry, Pringle and John Smedley. “We want to be seen once again as the luxury British leather goods company.”
Morin, former head of accessories design at Stella McCartney, described spring as a capsule collection, with bags only. She’ll be introducing shoes for fall.
Morin and Mason were hired by the firm’s owners, Rupert Hambro and Partners, and the U.S. private equity fund Albion Investors.
“What you’re seeing here is just the beginning and the foundation of what we’ll be doing for fall,” said Morin, adding that all of the bags have been produced in Britain and Italy.
Prices start at 595 pounds, or about $1,130, for a leather bag.
Under former ceo Guy Salter, the brand focused more on trends and bling details and created provocative ad campaigns.
By contrast, the latest collection features semiconstructed bags in shiny crocodile, nabuk and embossed, straw-print or matte leathers.
Details include leather bridle handles, discreet rodium hardware and woven raffia for evening. Colors range from classics, such as white, taupe and an English racing green, to brighter shades of robin’s-egg blue and sage green.
The collection will be in Milan through Thursday, and the company will be doing press appointments in Paris next week and in London in mid-October.
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