NEW YORK — Blue Q is right on Target with two bath and body care lines the beauty marketer launched at the Minneapolis-based discounter in the summer.
Target had planned to phase out the collections, called Smart Cookie and Me Me Me, after the holidays. But now, it is understood, the retailer has extended the program through May based on the lines’ sales, which have often reached 10,000 to 14,000 units per week — double what was initially expected — according to industry estimates. Target could not be reached for comment.
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