NEW YORK — Target Stores has built its name on exclusive brands, and its plans for food continue the process.
Several new brands are headed for the Target chain, aimed at feeding the accelerating growth the nation’s second-largest discount chain has planned for its food business. They include Starbuck’s coffee shops (already present in all 94 SuperTargets), and partnership deals to add Einstein Bros. Bagels, Cinnabon, and Cheesecake Factory products. In citing those upcoming debuts, Lois Huff, a vice president at Columbus, Ohio-based consultant Retail Forward, said such partnerships, along with plans to emphasize organic foods — including a range from furniture designer and architect Philippe Starck — will go a long way toward making Target a "bigger player" in food while reemphasizing its niche at the upper-priced end of the discount sector.
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