BOSTON — In another sign that wired is the way forward, Target Corp. will fold five print catalogues, a spokeswoman confirmed.

The affected titles include several Marshall Field’s books; I Love a Deal, which liquidates sale and clearance merchandise from Target Corp.’s Target, Mervyn’s and Marshall Field’s retail divisions, and Signals, a home-and-gift glossy with the tagline, “Gifts that Enlighten and Entertain.”

The catalogues will ship final issues in the spring, according to reports.

The Target Web site still allows visitors to request a Marshall Field’s home, gift or apparel book.

The move away from catalogues to direct retailing through branded Web sites under the corporate umbrella is hardly surprising, given the slow growth and relative expense to maintain catalogues.

At the company’s annual meeting last May, senior executives touted the stellar growth at target.com, which is powered by e-tailer Amazon’s technology.

“Our Internet sales are doing extraordinarily well,” said Target vice chairman Gerald Storch at the time. “It’s still a small part of our business, but it continues to show a tremendous rate of growth.”

Web traffic and sales rose 46 percent year-over-year in 2002, he noted.

Target operates 1,554 stores in 47 states. This includes 1,226 Target stores, 266 Mervyn’s stores and 62 Marshall Field’s stores.

To access this article, click here to subscribe or to log in.

load comments
blog comments powered by Disqus