NEW YORK — It’s celebration time for Tarte. The three-year-old brand has grown up and is unveiling its “beauty-bar” boutique at Henri Bendel — the brand’sinaugural launch door — and is gearing up for a series of product introductions.

The boutique, designed with a “stop ‘n’ shop” concept in mind, is an interactive area where customers are encouraged to experiment and play with products. Sales associates wear Tarte shirts and tool belts, which are decorated with purple polkadotted ribbons and filled with brushes and glosses. Ed Burstell, vice president and general manager at Henri Bendel, said the Tarte retail concept shows Bendel’s commitment to the growth of indie brands. “We want to give [them] a voice and presence if we’ve decided they have long-term potential by doing some extra identification in the store,” Burstell said.

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