NEW YORK — Spa products are the latest culprits to blur the line of originality. How many more seaweed-infused body scrubs does the industry need? But one regimen — imported from Hungary — is standing apart from the pack by requiring...
NEW YORK — Spa products are the latest culprits to blur the line of originality. How many more seaweed-infused body scrubs does the industry need? But one regimen — imported from Hungary — is standing apart from the pack by requiring a true hands-on approach from aestheticians.
Eminence Organics Skin Care, a just-add-water treatment line comprised mostly of formulas in concentrate form, is finding its way into a handful of spas across the country.
Created by Ilcsi Molnar in 1958 — based on her grandmother’s herbal ritual’s — Eminence packs as much as five pounds of fruit in each 8.4-oz., professional-sized jar. The fruit formulas, which contain no added water, are combined in a honey and lemon base with fruit pectin, and are preserved by salicylic acid. This combination means aestheticians must dilute the product. In fact, aestheticians are given a "principals of dilution" list explaining different ways to water down such Eminence items as the Sour Cherry Masque, the Quince Apple Masque and the Pumpkin and Orange Masque.
Depending on skin type, Eminence suggests diluting formulas with herbal teas, juices or water at varying temperatures. For sensitive, inflamed, acne-prone skin, Eminence recommends a dilution of chamomile tea at a cool temperature. Oily-to-normal skin requires either warm peppermint tea or a lemon juice dilution. Sensitive skin can stand to benefit from an orange juice with banana dilution, and mature, dehydrated skin requires a lavender tea or grape juice concoction.
Eminence makes nearly 50 different products for the face and body. While some require dilution, other products are ready to use, such as an extensive line of whipped-cream moisturizers. These creams contain fruit juices in a natural, neutral base, which are whipped until the consistency of a soufflé.
According to Boldijarre Koronczay, an Eminence brand manager at the company’s North American headquarters in Vancouver, Eminence’s founder wanted to revolutionize spa products in her native Hungary to better reflect the country’s natural resources. Koronczay said Molnar, a trained aesthetician, borrowed many of the elements used in Eminence from her grandmother, an herbalist healer. It seems Molnar was displeased after learning that many products made in Hungary contained artificial ingredients.
Eminence first emerged in the U.S. four years ago. Now, the company’s products are used and sold in a smattering of U.S. locations, such as the Golden Door Spa in Puerto Rico, the Boca Raton Resort & Hotel and select Ritz-Carlton hotels. In Manhattan, Eminence is used and sold at Tracie Martyn Salon, Completely Bare Spa and Splash at the Sports Club/LA-New York. Some of the spas that offer Eminence treatments also sell Eminence in 2-o.z. consumer-friendly sizes. Eminence retails between $30 and $80; concentrated formulas come with dilution instructions. Internationally, Eminence is sold in Canada, the United Arab Emirates, the Czech Republic, the Ukraine, Poland, Germany and Hungary. U.S. retail sales are estimated between $4 million and $5 million.One of Eminence’s more popular spa treatments, according to Anna Gleichauf, the front-desk retail manager for Completely Bare Spa in Manhattan, is the Paprika Facial. It starts with an apple-based alpha-hydroxy mask, followed by a paprika mask, which draws blood to the surface of the skin, Gleichauf said. The Paprika Facial at Completely Bare costs $250 for a 90-minute service and is not available for consumer consumption "since it is such a strong treatment."
Eminence’s pull-no-punches treatment approach is also what appealed to Christine Borkenhagen, Splash spa manager, at the Sports Club/LA-New York. "I wanted an organic line that was more aggressive. Many organic lines are really gentle and don’t give the results a user wants to see," Borkenhagen said.
While the company is always looking to expand distribution, Eminence’s growth will remain very selective in upscale salons and spas. "It is very unethical for us to sell this type of product in a store. I don’t believe in it," Koronczay said.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty