According to Teenage Research Unlimited (TRU), teens spent $172 billion in 2001. In fact, the average young consumer spent $104 per week last year. Marketers hoping to reach teens would do well to learn what interests this group of independent,...
According to Teenage Research Unlimited (TRU), teens spent $172 billion in 2001. In fact, the average young consumer spent $104 per week last year. Marketers hoping to reach teens would do well to learn what interests this group of independent, experimental and materialistic consumers. The pastimes of 12-17-year-olds, one of the fastest-growing population segments in the U.S., include watching the tube and surfing the net. The lists below provide some insight.
Tuning in to the top 10 teen tv shows
2002 Video Music Awards, MTV
The 12-17 set tuned in to watch Eminem and Pink walk away with the top awards on Aug. 29.
American Idol, Fox
Teens helped turn a show about over-emoters and hams no one had ever heard of into an unqualified hit.
The Simpsons, Fox
The trials and tribulations of the half-witted, bumbling Homer Simpson still captivate the teen audience.
Malcolm in the Middle, Fox
Frankie Muniz navigates adolescence — crushes, bullies, etc. — without much help from his wacky parents or brothers.
Meet My Folks, NBC
In this reality show, parents put three would-be suitors through a series of hoops to decide which one will get the privilege of dating their daughter.
King of the Hill, Fox
Hank Hill and his family of charming hicks are a lot more sophisticated than they’re cracked up to be. Voices supplied by Loretta Lynn, Sarah Michelle Gellar and Kathy Najimy.
Dog Eat Dog, NBC
Reality, especially where humiliation is involved, sells. This hit involves contestants belittling each other as they compete in events that challenge their physical prowess and mental acuity.
Grounded For Life, Fox
On the comedy last season, Sean quit his job with the subway system on a whim and became a partner in an Irish pub. Needless to say, his wife Claudia was stunned by his decision to live without a safety net.
The Bernie Mac Show, Fox
Comedian Bernie Mac’s show that spotlights his unique views on parenting.
30 Seconds to Fame, Fox
The fast-paced summer hit pitted 24 acts against one another, and will return in the winter.
Logging On To The Top 10 Teen Web Sites
Teens pull quotes from this Web site like, "Nowhere on your birth certificate did it say life will be fair," and send them to their friends.
Millions of teens use instant messaging to communicate with one another quickly. Sites such as Imtools.com allow them to add games and personality and IQ tests to their user profiles.
With Xprofile, teens can create a poll and survey their visitors, and add custom music and background effects to their instant messaging profiles.
Another instant messaging profile enhancer, SubProfile allows users to add a log and guestbook.
A group of teens created this Web site filled with character icons than can be e-mailed to friends.
The Web site that spawned the best-selling book, "Deal With It," advises girls on everything from revealing their inner goddesses to finding the right college.
This Web site sells 20,000 term papers on topics ranging from Macbeth to marketing.Just what teens need – an easier way to do homework.
When instant message buddies check your profile they are asked a series of questions about their preferences via Imchaos.com’s spy survey.
Teens’ favorite Web site for news about Hollywood, music and fashion.
Bored.comThe Web site’s tag line is: "When you have nothing better to do," and we can see why. Contains links to sites such as DancingBush.com, a funny video of George Bush dancing.
SOURCES: NIELSEN MEDIA RESEARCH (RANKED BY NIELSEN ACCORDING TO TV RATINGS) AND NIELSEN/NETRATINGS (BASED ON THE PERCENTAGE OF THE TARGET AGE GROUP VISITING THE SITES).
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia