NEW YORK — Target has already stormed Manhattan by sea, but now the retailer is coming by land.
Following the successful run of its Target Holiday Boat docked at Chelsea Piers in November, the company is planning a similar temporary retail concept to open next month in Rockefeller Center that will showcase the launch of its new Isaac Mizrahi for Target collection, sources said.
While details could not be confirmed at press time, the location is believed to be near the J. Crew store at 30 Rockefeller Plaza and would be open for about eight weeks, which one source estimated from Aug. 25 to Oct. 15. A spokeswoman for the company declined to comment.
Coincidental to the retail development, Target Stores is sponsoring a major public exhibit in Rockefeller Center that opens on Sept. 9, a large scale installation by artist Takashi Murakami, whose collaboration with Louis Vuitton has brought worldwide attention to his work.
Murakami is creating a “fantastical pop cityscape,” according to the Public Art Fund, which is organizing the showing, including a freestanding 30-foot-tall sculptural figure with a pointed head (in the place of December’s traditional Christmas tree), two giant floating balloons that depict eyeballs hovering over the ice rink and benches in the guise of low-lying mushroom sculptures throughout the landmark.
As sponsor of the show, “Reversed Double Helix,” Target is likely to enjoy additional signage rights that would direct tourists to its temporary retail space. Plus, its double-ringed, red bull’s-eye logo wouldn’t exactly clash with Murakami’s cartoonish sculptures.
As reported, Mizrahi plans to launch his first sportswear collection in four years at Target’s 1,148 stores in August, although some items are currently available in some locations. The collection is planned to include classics such as trenchcoats, a denim circle skirt and a turtleneck sweater with wide stripes, priced $9.99 to $69.99, or just a fraction of his former signature ready-to-wear collection that was closed in 1998.
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