By  on February 14, 2005

This February will mark the 10th anniversary of WWDMAGIC. To commemorate the occasion, WWDMAGIC management will recognize the 30 vendors that have been with the show since its inception.

“We will be placing a trade ad in the show guide for the original 30 companies, but we want to focus the celebration on the show floor where we will have a few surprises for them,” said public relations manager Ernae Mothershed.

Held biannually in Las Vegas, WWDMAGIC is now one of the world’s largest women’s apparel trade shows.

MAGIC International, a 70-year-old organization that staged its first men’s wear trade event in 1942, occupied various facilities until it settled into the Las Vegas Convention Center in 1989. While MAGIC officially showcased the men’s wear market, vendors would oftentimes show women’s clothing alongside their men’s collections.

In 1995, MAGIC joined forces with Fairchild Publications Inc., parent of WWD, and created a separate women’s event called WWDMAGIC to run concurrently to the men’s wear show. “The collaboration was ideal, as Women’s Wear Daily brought the company’s expertise in the women’s apparel trade industry,” said Mothershed. “And with more than 60 years producing trade events, MAGIC’s experience and trade acumen helped create the best platform to launch a women’s trade event.”

The first WWDMAGIC show, held in the Las Vegas Hilton (adjacent to the LVCC), quickly sold out, with more than 870 booths and more than 500 exhibitors. By the time the second show came around in August 1995, there were more than 1,100 booths.

Since then, WWDMAGIC has had several homes. In February 1997, the show moved into tents across the street from the Hilton in order to expand the booth capacity to 1,600. As WWDMAGIC grew larger and larger, the show’s management eventually arranged for a more permanent space at the Sands Expo and Convention Center in August 1998. But while the Sands was just a short distance from LVCC, the show’s management found that more and more retailers were buying from multiple categories and finding it inconvenient to travel back and forth between the two venues.

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