NEW YORK — Consumers don’t see ads for Lycra and then roam the mall looking for cones of spandex.
But as more mills attempt to establish their own brands of nylon, spandex and polyester, getting the name into the minds of consumers — whether it’s Lycra, Dacron or Sensil — is one of the basic tactics in textile marketing today.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)