NEW YORK — Hosiery executives want consumers to learn the sheer facts.
This story first appeared in the July 22, 2002 issue of WWD. Subscribe Today.
That’s why The Hosiery Association Sheer Hosiery Communications Program, formed in the mid-Nineties in affiliation with The Hosiery Association, recently released a fall runway report that summarizes key legwear trends and innovations from New York Fashion Week.
Several manufacturers and fiber firms, including DuPont, Kayser Roth and Sara Lee Corp., contribute funds for the program, which is aimed at educating consumers about sheer hosiery trends and technological advances.
For fall, the program highlighted trends such as fishnets in various mesh sizes and colors, including blue, pink and purple; multicolored thigh-highs and knee-highs in brown with lilac or denim with plum, and graphic weaves and textures such as lace and herringbone.
The group plans to market these trends with a satellite media tour scheduled for late August, a radio news release and a report to retailers on these fashion trends.
“We think that by taking a proactive stance and working with retailers, as well as consumers, to educate them, we can improve the legwear business,” said Sally Kay, THA’s president.
The report also features a list of innovations over the past year.
“Overall, global technology is continuing to improve, and there is more innovation in manufacturing capabilities and the raw materials that go into the product,” said Kay. The innovations include:
Footless hosiery for pants, skirts and open-toed shoes.
Toeless hosiery for sandals and open-toed shoes.
Low-rise pantyhose for low-slung pants.
Hosiery with built-in anti-cellulite cream, which is released into the skin and helps reduce the appearance of cellulite.
Non-slip pantyhose to provide traction for women wearing high-heeled sandals and mules.
Clear Control hosiery with a sheer control top to give the support, while not being visible.
No-waistband control pantyhose, which eliminates the binding waistband for more comfort.
Lycra Curves hosiery, which lifts, separates and shapes the wearer’s bottom.
Peda-hose hosiery, which has a flap on the toes that can be lifted when getting a pedicure.
“Innovation is extremely important in the category,” added Kay. “With the lifestyles that are out there, women are looking for more in their products.”