By  on February 9, 2006

BANGKOK — The Thailand fashion industry in March is launching its second fashion week of runway presentations and a trade show to promote its fashion internationally.

More than 60 Thai designers will show in the $3 million production that will also include trade shows for Thailand's textile and apparel industries, jewelry designs and leather and footwear makers. The show will be March 15-19.

"We are not trying to compete with New York or Milan," said Pramote Vidhyasuk, director of the Bangkok Fashion City Project, which is a joint effort by Thailand's government and private sector. "We're introducing ourselves as a choice to those who love tropical, Oriental design."

The March event will be held at the Queen Sirikit National Convention Center in the center of Bangkok.

Thinakorn Asvarak, the catwalk director for Bangkok Fashion Week, said one of the goals for the show was to convince the world that Thailand is capable of original design.

"Thailand has the reputation as a [center] for copying and mass production," he said. "We're trying to brand Thailand. People used to see the label 'Made in Thailand' as a sign of low quality and copying. Thailand is not a place where people come and dig for rubbish."

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