WYOMISSING, Pa. — When Albert Boscov joined Boscov’s in 1954, he had an instant impact on raising its profile, first by enlarging newspaper ads, and later by instigating some unusual promotions and employee events, like extending the family picnic into a picnic for all the employees on a day when all the stores were shut. The picnic is still held, but the stores stay open, staffed by a handful of employees who remain behind.

Boscov’s takes other unusual tacks. The day after Easter, when business would normally slow down, the store launches a four-week promotion with the tagline, "Did you Boscov’s today?" On each day of the event, there’s a different kind of price break. One day, for example, there might be 20 percent off any apparel item. Other days might discount different categories.

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