BEIJING — Christian Dior Couture upped the international fashion ante here on Saturday with the unveiling of a Dior-themed art exhibit created by some of the hottest stars of the Chinese contemporary art world.
In barely over a year, the Chinese capital has seen Fendi and Karl Lagerfeld use the Great Wall as a catwalk, Yohji Yamamoto take over the previously Forbidden City for a runway show and scores of other international branding events break down old barriers and push the envelope. Dior executives, looking for a new way to turn heads in China, knew they had to come up with something unique to create a buzz in today’s Beijing, a place ever more inundated with high-profile and innovative fashion events.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)