By  on November 16, 2008

BEIJING — Christian Dior Couture upped the international fashion ante here on Saturday with the unveiling of a Dior-themed art exhibit created by some of the hottest stars of the Chinese contemporary art world.

In barely over a year, the Chinese capital has seen Fendi and Karl Lagerfeld use the Great Wall as a catwalk, Yohji Yamamoto take over the previously Forbidden City for a runway show and scores of other international branding events break down old barriers and push the envelope. Dior executives, looking for a new way to turn heads in China, knew they had to come up with something unique to create a buzz in today’s Beijing, a place ever more inundated with high-profile and innovative fashion events.

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