1983: Max Azria arrives in Los Angeles from France and begins building businesses in fashion and retail.
1989: BCBG Max Azria is founded.
1991: Lubov Azria, Max’s wife, joins the company.
1993: The first BCBG Max Azria boutique opens, in Los Angeles.
1995: The company stages its first runway show for spring 1996. ■ The company’s first international store opens in Montreal. ■ Women’s footwear launches.
1996: Lubov Azria is named creative director of the Group. BCBG contemporary collection volume hits $74 million. ■ The firm buys Francine Browner, a Los Angeles apparel firm. ■ Three freestanding BCBG stores open in Japan.
1997: BCBG Max Azria Jeans launches, with its first deliveries slated to hit retail in February 1998. ■ BCBG swimwear, eyewear and BCBG.com launch. ■ Max Azria wins the California Mart’s Fashion Performance award.
1998: As part of its diversification strategy, BCBG agrees with GH Mumm & Cie, a subsidiary of The Seagram Co. Ltd., to buy its 95 percent stake in French fashion house Hervé Léger, which has a volume of about $10 million. ■ BCBG enlists Shalom Harlow for its fall ad campaign for the flagship brand. The $200 million company spends $7 million on the campaign. ■ BCBG launches a dress division. ■ The company counts 68 U.S. boutiques, and 10 international shops in Canada, Japan and Israel, and a BCBG flagship opens in Venezuela.
1999: Hervé Léger introduces its first fragrance, a namesake scent, in Paris. ■ Two BCBG shops open on the Right Bank in Paris, a small one on Rue Saint-Honoré and a major store that includes a restaurant just off Place de la Madeleine. ■ BCBG Max Azria flagships open in San Francisco, Malaysia and Singapore. ■ Designer Hervé Léger leaves his namesake fashion house. Jerome Dreyfuss makes his debut as couturier, as the house presents on the official couture schedule in July. ■ BCBG Women’s handbags and leather goods collections are introduced.
2001: Stores open in Santiago, Chile; in Bahrain, and on Rodeo Drive. ■ Eveningwear launches. ■ Four fragrances make their debut.
2002: Athens and Lisbon stores open. The renovated Madison Avenue store reopens with 6,000 square feet over five stories.
2003: Bridesmaids collection bows.
2004: Max Azria Atelier launches, along with the BCBG Max Azria signature handbag collection. ■ The company opens 400 in-store shops. ■ Men’s shirts launch under the BCBG Max Azria and BCBG-Attitude labels. ■ BCBG’s first shop in the Middle East opens in Kuwait City. ■ The Group buys Paris line Dorothée Bis.
2005: Women’s outerwear and watches and an optical line for men and women make their debuts. ■ Jessica Stam appears in BCBG’s ad campaign, shot by Patrick Demarchelier. ■ A 5,600-square-foot flagship opens in Beverly Hills, and stores bow in Moscow and Amman, Jordan. ■ Firming its expansion plans for Europe, the group acquires French sportswear company and retailer Alain Manoukian SA for $78.5 million. ■ BCBG buys the Don Algodón chain of stores in Spain. The chain is ultimately phased out.
2006: BCBG wins the bankruptcy court bid for G+G Retail, operator of stores under the G+G and Rave nameplates. ■ Carrefour and BCBG Max Azria Group sign a deal for BCBG to showcase a collection in the women’s ready-to-wear category, for fall 2007, at Carrefour hypermarkets in France, Greece, Spain, Belgium, Italy and Portugal. The Tex by Max Azria line ultimately closes in 2009. ■ The Max Azria label bows; a store for the brand opens in New York’s SoHo.
2007: E-commerce launches on BCBG.com. ■ A 12,000-square-foot flagship opens on Fifth Avenue, and a 3,200-square-foot concept shop opens on Melrose Avenue in Los Angeles. ■ Concept Hervé Léger boutique opens on Rodeo Drive.
2008: The first Hervé Léger by Max Azria runway show, and boutiques for the brand open in Dallas and Geneva. ■ BCBGeneration launches.
2009: The first six BCBG Max Azria stores open in Germany. ■ The Cashmere Gold collections launches to mark the company’s 20th anniversary. ■ BCBG Max Azria launches the fragrance Within. ■ The company collaborates with Miley Cyrus to create a line for Wal-Mart called Miley & Max Azria.
2010: BCBG opens a 3,200-square-foot store on Kings Road in London. ■ Lubov Azria becomes a member of the Council of Fashion Designers of America. ■ Reports start to circulate that the company is looking for an investor or strategic alliance. ■ Max Azria and private investor Nicolas Berggruen acquire the insolvent German department store Karstadt. Azria’s stake is 20 percent, and he says the now debt-free chain is projected to earn $180 million in profit on $4.5 billion in sales for the year. ■ Hervé Léger Femme and Homme fragrances launch with Avon. ■ BCBG Max Azria Bridal Collection, including accessories and shoes, is introduced. ■ BCBGeneration opens its first stores, in three California locations, and launches jewelry. ■ Four Hervé Léger stores open in the U.S. and seven more open abroad, pushing the worldwide door count to 19.
2011: BCBG Max Azria namesake fragrance launches. ■ BCBGeneration denim bows. ■ Hervé Léger footwear is introduced. ■ The group refinances in a $230 million deal. ■ The Max Rave chain liquidates. 2012: BCBGeneration’s first Canadian store opens. ■ Bon Chic fragrance launches with new licensee Elizabeth Arden. ■ The group signs two licenses for its BCBG and BCBGeneration lines: outerwear with Herman Kay and hats and scarves with Collection 18, both launching for spring 2013.
2013: BCBGeneration opens a store in Surabaya, Indonesia. ■ BCBG opens at Plaza Altabrisa, Mexico. ■ Swimwear launches for BCBG Max Azria and Hervé Léger. ■ The company hires Blackstone Group to identify possible investors, looking for ways to refinance its debt. An arm of Guggenheim Partners owns the majority of BCBG’s debt. A new equity deal, plus the debt Guggenheim already holds — about $475 million of the total $675 million in debt, divided into three tranches — would essentially give the financial services firm majority ownership in BCBG, although Azria is likely to retain a small ownership stake and creative control of the brands under its portfolio. 2014: BCBG Max Azria Group marks 25 years in business, and launches a 25th anniversary collection.
There'll be no rest for those headed to Europe for men's, as Paris just closed the gap with Milan. According to a provisional calendar released by the Chambre Syndicale, Paris Men's Week will now open a day earlier on January 16. See new highlights on the official lineup on WWD.com. #wwdnews #wwdfashion (📷: @kukukuba)
BREAKING: Jonathan Saunders is leaving @DVF. The designer has resigned from his position as chief creative officer of Diane von Furstenberg, the company said in a statement on Friday. At the time of his hire, von Furstenberg said Saunders’ arrival symbolized and facilitated her stepping back from the day-to-day duties that occupy the work of a full-time creative director. The British designer joined DVF in May 2016 and was in charge of all product categories. #wwdnews
For @versace_official’s spring ad campaign, the brand emphasized the archival prints from the spring tribute collection dedicated to the late Gianni Versace. Closing out the show were five of Gianni’s favorite models: Cindy, Naomi, Carla, Helena, and Claudia. Bowing on December 18, the new campaign is yet another tribute to supermodel-dom as the images by Steven Meisel are fronted by @iamnaomicampbell, @cturlington, @gisele and more. #wwdfashion
Four-time Oscar-nominated actress Annette Bening has been waiting 20 years to play Gloria Graham in "Film Stars Don't Die in Liverpool," which will be released on December 29. The movie about Graham – a Hollywood star known for her controversial relationship with a younger Englishman named Peter Turner – is based off a memoir Turned wrote. "She felt vulnerable to him, because she loved him, she really did love him. And anyone that we really truly are in love with, we re vulnerable to in a very deep way," said Bening. Read our full interview with the modern icon of an actress on WWD.com. #wwdeye (📷: @ninebagatelles; Styled by @cristinaehrlich)
The crisp white button down: a staple that can be dressed up or down and accessorized throughout the decades. Here, on a Art Basel-goer in 2017 on the left and on the iconic Audrey Hepburn in “Roman Holiday” in 1953 on the right. #tbt #wwdfashion (📷: Andrew Morales)
Known for her work with @victoriassecret, 25-year-old model @georgiafowler is raising her profile in Hollywood. Fowler stars in @vincecamuto’s holiday campaign, which launched in partnership with “Pitch Perfect 3.” “Almost every shoot with Vince Camuto, I’ve had to face a fear…It was definitely a challenge. I’m so grateful for it, though. I’ve always wanted to be a pop star, so that was the perfect chance,” Fowler said. Head to WWD.com to read about Fowler’s experience modeling, including at the #VSFashionShow, and her relationship with Nick Jonas. #wwdeye (📷: @jilliansollazzo)
EXCLUSIVE: Huda Kattan just became the first beauty influencer to land a major beauty deal. Kattan's business, @hudabeauty, has received a minority investment from private equity firm TSG Consumer Partners. The brand, which industry sources say is on track to do $200 million in retail sales for 2017, will receive support on product, retail and geographic expansion through the deal. Get all the details on the deal and read @_a_collins' interview with Kattan on WWD.com. Link in bio. (📷: @jgreenery) #wwdbeauty #wwdnews
Peruvian model @juanaburga_official – who is known for walking the runways of @rodarte, @viviennewestwood and @torybuch – is making the move to the big screen with drama “Los Últimos.” The film premiered in Argentina in November and arrives in the U.S. and Europe in 2018. On making the switch from modeling to acting, Burga told WWD: “It’s a completely different thing – a lot of people think it’s similar or try to connect things, especially like getting used to the camera or being looked at all the time or playing these different characrers, but film is a completely different story.” #wwdeye (📷: @jgreenery)
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)