DALLAS — With her creative charm, reedy voice and frazzled demeanor, Sherry Wolf is remarkably similar to Rosanna Arquette’s character in the 1985 classic “Desperately Seeking Susan.”
It’s not much of a coincidence, considering that the Seventies and Eighties were Wolf’s heyday, when she was a successful fine artist and nightly denizen of Studio 54. Plus, she experimented with accessories design, landing some novelty scarves in the windows of Bloomingdale’s and Saks Fifth Avenue and on the pages of WWD.
Now based in Owings, Md., Wolf took nearly two decades off to have children and dabble in fine jewelry design, but she’s back with a line of flashy leather handbags that meld style with function. She introduced them in October at the Dallas and Atlanta markets and plans to show at Spotlight in Dallas in January and at WWDMAGIC in February.
“I hate digging in my purse,” Wolf said. “And I like clean looks and lines, but you can funk it up if you want. Some are whimsical and fun, and I love a bit of bling-bling, but I will also do more important and serious bags.”
Wolf’s signature material is a soft suede embossed with a shiny crocodile pattern and offered in trendy colors, including bronze, iridescent white, lime and hot pink. She stitches it into two hobo styles, one of which she dubbed the Great Dane because it has a clip closure just like that on a dog leash, except Wolf’s is in pavé crystal.
The bags are made in New York and wholesale from $110 to $130, while the clip-on accessories range from $21 for a key fob with a pavé palm tree to $42 for a leather mini bag with a flap. This month, Wolf will introduce five new handbag silhouettes with more details, such as pockets and gold eyelets. They will be offered in metallic and distressed leathers and priced a bit higher, at about $150 to $200 wholesale, because of the details. She also plans to design fabric handbags.
Wolf expects the bags to generate about $500,000 in first-year sales. Since starting her business, she already has picked up 86 accounts, including Julian Gold in San Antonio.Wolf also operates a two-year-old line of silverplated jewelry designed to hold eyeglasses and sold primarily to optical stores. Some of those retailers, such as Rare Optics in Aspen, Colo., have picked up the bags. The jewelry did $600,000 in 2004, but Wolf is currently devoting most of her energy to the bags.
“A lot of people go off and do loony, wacky purses that are interesting and cute and different, but it’s not what people want to wear every day,” she said. “I want to stay grounded where it is functional, but the sky is the limit for all the rest.”
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)