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THE BIG BOYS

RETAILERS RANKED BY DOLLAR VOLUME OF WOMEN'S, MEN'S AND CHILDREN'S APPAREL.<P>1<P>Wal-Mart Stores Inc.<P>Estimated total apparel revenue, 2001: $14.96 billion<P>Total Apparel Revenue, 2000: $13.11 billion<P>Wal-Mart, the biggest company in the world,...

RETAILERS RANKED BY DOLLAR VOLUME OF WOMEN’S, MEN’S AND CHILDREN’S APPAREL.

1

Wal-Mart Stores Inc.

Estimated total apparel revenue, 2001: $14.96 billion

Total Apparel Revenue, 2000: $13.11 billion

Wal-Mart, the biggest company in the world, could break $17 billion in clothing sales this year. The Arkansas-based behemoth is pumping up its fashion quotient with its British import George and other private brands.

2

Target Corp.

Estimated Total Apparel Revenue, 2001: $8.85 billion

Total Apparel Revenue, 2000: $8.19 billion

Target continues to trump the competition by blending high-end merchandising with mass pricing. It’s all packaged with a savvy marketing campaign that shows off designers such as Mossimo, Stephen Sprouse and Cherokee.

3

J.C. Penney Co.

Estimated Total Apparel Revenue, 2001: $8.29 billion

Total Apparel Revenue, 2000: $8.29 billion

Penney’s is in the midst of a turnaround to enliven its image. Private labels such as St. John’s Bay, Worthington and Arizona are targeting trends, while war horses like Evan-Picone and Crazy Horse have been dusted off.

4

May Department Stores Co.

Estimated total apparel revenue, 2001: $8.15 billion

Total Apparel Revenue, 2000: $7.96 billion

May divisions are dominated by big brands, but Lord & Taylor has been upping its fashion ante with a more focused better/bridge selection and dresses from Laundry, ABS, Betsey Johnson and Shoshana.

5

Gap Inc.

Estimated total apparel revenue, 2001: $7.78 billion

Total Apparel Revenue, 2000: $7.69 billion

Fashion miscues across all divisions have taken a toll, especially at the flagship, but Banana Republic’s summery sarongs and Yves Saint Laurent Mombassa handbag knockoffs are playing well to consumers.

6

Kmart Corp.

Estimated Total Apparel Revenue, 2001: $6.74 billion

Total Apparel Revenue, 2000: $6.95 billion

Even domestic goddess Martha Stewart can’t iron out Kmart’s problems. Market share losses and poor execution pushed Kmart into bankruptcy in January, throwing into question the future of private brands such as Jaclyn Smith.

7

Federated Department Stores Inc.

Estimated total apparel revenue, 2001: $6.60 billion

Total Apparel Revenue, 2000: $7.01 billion

Brands such as Ralph Lauren and Donna Karan rule at Federated. Private labels I.N.C., Charter Club, Alfani and Jennifer Moore have been pumped up into international brands but reportedly had a recent dip in sales.

8

Sears, Roebuck & Co.

Estimated total apparel revenue, 2001: $5.31 billion

Total Apparel Revenue, 2000: $5.31 billion

Sears’ biggest private label story is Canyon River Blues with lifestyle brand Covington the key launch for fall. Levi’s is still a big player and Sears scored an apparel coup this year by purchasing Lands’ End.

9

The Limited Inc.

Estimated total apparel revenue, 2001: $4.73 billion

Total Apparel Revenue, 2000: $5.10 billion

The Limited has been boosted by Victoria’s Secret’s ample marketing achievements and Express and Express Men’s are on track. Last year’s apparel decline stems largely from the sale of Lane Bryant.

10

Dillard’s Inc.

Estimated total apparel revenue, 2001: $4.72 billion

Total Apparel Revenue, 2000: $4.96 billion

Dillard’s serves up the usual suspects such as Ralph by Ralph Lauren and Tommy Hilfiger, but experts fault the predictable presentation. That’s why competitors like Kohl’s are nipping at Dillard’s heels.

1 Sources: NPD/updated estimates by Fulton Macdonald, president of International Business Development Corporation, a fashion industry consultant and venture capital firm.