NEW YORK — Perhaps no other industry has had to polish off its image, find new customers and shake the uneven hand of weather on more than one occasion, than outerwear.
That said, instead of plugging along with the same strategies their predecessors used decades before, coat makers are trying to be proactive — energizing their businesses with more stylish coats geared for the youthful-minded and more frequent deliveries to liven up sales floors, following a strong performance for fall-winter. They’re also slimming down their collections and keeping inventories equally lean.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)