NEW YORK — Perhaps no other industry has had to polish off its image, find new customers and shake the uneven hand of weather on more than one occasion, than outerwear.
That said, instead of plugging along with the same strategies their predecessors used decades before, coat makers are trying to be proactive — energizing their businesses with more stylish coats geared for the youthful-minded and more frequent deliveries to liven up sales floors, following a strong performance for fall-winter. They’re also slimming down their collections and keeping inventories equally lean.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)