NEW YORK — Perhaps no other industry has had to polish off its image, find new customers and shake the uneven hand of weather on more than one occasion, than outerwear.

That said, instead of plugging along with the same strategies their predecessors used decades before, coat makers are trying to be proactive — energizing their businesses with more stylish coats geared for the youthful-minded and more frequent deliveries to liven up sales floors, following a strong performance for fall-winter. They’re also slimming down their collections and keeping inventories equally lean.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus