NEW YORK — Perhaps no other industry has had to polish off its image, find new customers and shake the uneven hand of weather on more than one occasion, than outerwear.
That said, instead of plugging along with the same strategies their predecessors used decades before, coat makers are trying to be proactive — energizing their businesses with more stylish coats geared for the youthful-minded and more frequent deliveries to liven up sales floors, following a strong performance for fall-winter. They’re also slimming down their collections and keeping inventories equally lean.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)