DALLAS — As Super Bowl XLV mania envelops Dallas in anticipation of the Feb. 6 game, local fashion designer Abi Ferrin has scored with Off the Field, a nonprofit association of NFL players’ wives.
This story first appeared in the January 19, 2011 issue of WWD. Subscribe Today.
Ferrin’s draped contemporary dresses and sportswear will be featured in the group’s Feb. 4 luncheon fashion show at the Fairmont Hotel benefiting St. Jude Children’s Research Hospital. NFL wives will model in the 10th annual runway show before an audience of 600 NFL current and retired players, their wives and other supporters.
Pat Smith, wife of NFL Hall of Famer and former Dallas Cowboy Emmitt Smith, plans to emcee the show in a long green Ferrin dress. “Abi exemplifies what the organization is about, which is supporting the community and helping others,” she said.
Ferrin’s tagline is “Fashion with Freedom and Purpose,” and each of her pieces has an element made by women rescued from the sex trade in Cambodia and Nepal. Ferrin also employs the women to make fabric clutches, and she plans to give 150 of the handbags to models and guests at the luncheon.
Many of Ferrin’s silk or matte jersey designs can be worn multiple ways. They retail from $150 to $750. Nordstrom at NorthPark Center will introduce a dozen Ferrin looks this month, including a signature jersey dress that can be worn five ways and a halter top in the team colors of the Super Bowl contenders.
“I created a logistical nightmare for myself,” Ferrin admitted. “I won’t know the team colors until the 23rd, and they need to be in-store by the 28th, so I’m going to do the final four [teams] and ship the final two.”