After years of brandishing their logos on scores of products across various categories, activewear giants are testing some new formulas going into the crucial second half.
For some, that means having more personal exchanges with customers, while others are broadening their reach with secondary labels or with more streetwear-inspired styles. All in all, they are hopeful the $16.2 billion women’s active sector will continue to climb with stylish items.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)