More than 4,000 women aged 13 and older were asked to choose the most directional and the most boring brands from a master list, compiled by NPD Group, of its top 120 brands in the U.S. And in a generation gap, urban-inspired fashion and surfer chic led the trendy column, while nostalgic names dominated the dull list.

MOST TREND SETTING

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus