The Children’s Place will be expanding outside North America for the first time through franchise agreements in the Middle East.
The specialty retailer has signed two 10-year agreements with the Apparel Group, which will open stores in the Arab Gulf States of United Arab Emirates, Kuwait, Qatar, Bahrain and Oman, and with Fawaz A. Al Hokair & Co. SJSC, which will open stores across Saudi Arabia.
“The Children’s Place is the number-one children’s specialty apparel retail in North America,” said president and chief executive officer Jane Elfers. “There is a void internationally for high quality, value-priced fashionable children’s apparel and based on our success in North America we feel strongly that The Children’s Place can fill that void. After we see the results from our Middle East expansion we will decide how quickly we can take our brand to new markets.”
The rollout begins with the opening of two stores, in Jeddah and Riyadh, S.A., in the second quarter of this year. Stores are also opening in Dubai and Sharjah in the UAE in September. Between 20 and 25 stores are expected to be operating in the Middle East by the end of the year.
Simon Marshall, ceo of Fawaz A. Al Hokair & Co. SJSC, stated, “We believe The Children’s Place will fill a white space within the children’s wear market by providing a new product offering combining fashion, quality and value.”
Fawaz A. Al Hokair is a publicly listed retail conglomerate based in Saudi Arabia. It has retail operations in Saudi Arabia, Jordan, Morocco, Egypt, Kazakhstan, Azerbaijan, Georgia and the U.S. involving more than 1,200 stores and more than 70 brands. Apparel Group is a fashion and retail conglomerate headquartered in Dubai, with more than 655 stores on four continents. The Children’s Place, considered the largest pure-play children’s specialty apparel retailer in North America, operates about 1,060 stores and a Web site.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia