NEW YORK — The concept of comfortwear has had a long rise, but it shows no sign of reaching its apex.
Innerwear, retail and marketing executives said the demand for clothing that offers an enhanced comfort level, particularly stretch-microfiber undergarments and multipurpose sleepwear, robes and at-homewear that combine style with soft, feel-good fabrics, has grown dramatically in the past year.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)