Finalists in the 28th annual Dallas Fashion Awards competition are a diverse group, but they all have one thing in common: sales power. Companies are nominated for a DFA trophy based on their ability to produce fashion that checks at the cash register.

Winners, which are determined by a vote of retailers, will be announced at a black-tie gala at the International Apparel Mart here on Oct. 26. The same night, Diane Von Furstenberg will be honored with the Fashion Excellence Award and Frédéric Fekkai will receive a Personal Style award for his trendsetting hair styling and cosmetics products.

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