At 29, Angela Lindvall has already had more of a green education than most of her contemporaries. When the Midwest City, Okla., native arrived in New York at age 17 to model, “I [began] looking into what was in our food, water and the air, and started getting environmental disaster anxiety,” she said. “I felt like, ‘Why isn’t this on the front page of the newspaper?’”
As her career took off — she has been the face of Valentino, Dior, Cavalli, Chloé, DKNY and Jimmy Choo, among others — Lindvall created a mock-up for a green magazine with some friends. At 23 she became pregnant with her first son, William Dakota, who is now six (she also has a three-year-old son, Sebastian) just before the 9/11 attacks in 2001. “Back then no one knew what sustainability meant,” Lindvall said. “I went around New York City with my mock magazine and my big belly and people were not interested at all in the subject matter. They just wanted to know how it made money.” Hachette Filipacchi didn’t buy it, but they did connect her with a media company that enabled her to form the Web site Collage, a nonprofit hub for green minds in creative fields.
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