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The Essentials

REGISTRATION HOURS<br><br>Las Vegas Convention Center<br><br>Feb. 18-20: 7:30 a.m.-6 p.m.<br><br>Feb. 21: 7:30 a.m.-4 p.m.<br><br><br><br>Sands Expo & Convention Center<br><br>Feb. 18-20: 8:30 a.m.-6 p.m.<br><br>Feb. 21: 8:30 a.m.-4...

REGISTRATION HOURS

Las Vegas Convention Center

Feb. 18-20: 7:30 a.m.-6 p.m.

Feb. 21: 7:30 a.m.-4 p.m.

Sands Expo & Convention Center

Feb. 18-20: 8:30 a.m.-6 p.m.

Feb. 21: 8:30 a.m.-4 p.m.

EXHIBIT HOURS

Las Vegas Convention Center

Feb. 18-20: 8 a.m.-6 p.m.

Feb. 21: 8 a.m.-4 p.m.

(The Edge opens at 9 a.m. daily.)

Sands Expo & Convention Center

Feb. 18-20: 9 a.m.-6 p.m.

Feb. 21: 9 a.m.-4 p.m.

VENUES

MAGIC (men’s apparel and accessories): Las Vegas Convention Center

WWDMAGIC (women’s apparel

and accessories):

Sands Expo & Convention Center

MAGIC kids (children’s apparel and accessories):

Las Vegas Convention Center

The Edge (progressive trends and lifestyle):

Las Vegas Convention Center

SHOW OFFICES

Las Vegas Convention Center

North Hall, Mezzanine Level

South Hall, Upper Level, Room S229

Sands Expo & Convention Center

Room 202

FOOD SERVICES

Complimentary Continental Breakfast

Served daily at the LVCC and the Sands. Breakfast at the Sands provided by P.J. Salvage.

Special Lunch Program

New $5 lunch meals will be available to exhibitors and retailers at designated locations at the LVCC and the Sands.

TRANSPORTATION

Service Between Venues

Travel in style and take advantage of MAGIC’s complimentary limousine service provided between the LVCC and the Sands. Times are:

Feb. 18-20: 8 a.m.-6:30 p.m.

Feb. 21: 8 a.m.-4 p.m.

Hotel Shuttle Service

This story first appeared in the February 18, 2003 issue of WWD.  Subscribe Today.

Available between MAGIC selected hotels and the LVCC and the Sands. Service times:

Feb. 18-20: 7:30 a.m.-6:30 p.m.

Feb. 21: 7:30 a.m.-4:30 p.m.

(Hotel Shuttle service ceases 11:30 a.m.-2:30 p.m.)

Airport Shuttle Service

Service is available on Feb. 21 only. Transportation is provided from the LVCC to Las Vegas’ McCarran International Airport. Shuttles are located in front of the LVCC and run every hour.

Service times: 9 a.m.-5 p.m.

SHOW AMENITIES

International Business Center (IBC)

This center provides international guests an opportunity to register, network and speak with representatives from the U.S. Department of Commerce. Translation services are also available.

LVCC, Room N245

Retail Writing Lounge

A quiet place where retailers can write business.

LVCC, All Halls

Sands, Upper Level

Press Office

For members of the media, a private lounge to register for the show, file stories, gather exhibitor information and unwind.

LVCC, North Hall, Room N253

LVCC, South Hall, Upper Level

(Lounge only, no registration available.)

Sands, Room 203

President’s Club Lounge

A private lounge for members only. Members can relax or conduct meetings in a comfortable environment.

LVCC, Room N250

Sands, Room 205

EVENTS

Monday, Feb. 17

8:45 a.m.: Izod/MAGIC International Golf Invitational, presented by ESPN The Magazine. SouthShore Golf Club, Henderson, Nevada. Transportation will be provided by MAGIC International.

Wednesday, Feb. 19

6 p.m.: MAGIC and Esquire present “A Taste of Europe: Fall 2003 Trend Report.” MAGIC International and Esquire Magazine cohost an industry discussion and dinner presented by Stefano Tonchi, Esquire magazine’s fashion creative director. By invitation only. Cocktails and light fare: 6-7 p.m; discussion: 7-8 p.m.; dinner: 8 p.m. SIMON Kitchen and Bar, Hard Rock Hotel and Casino.

9 p.m.-3 a.m.: MAGIC presents COMMUNITY at the Joint and Baby’s (music.fashion.art=lifestyle); MAGIC Marketplace badge required for entrance. Live performances by Mos Def and the Black Jack Johnson Project, Poet Named Life, Adam 12 and Z trip at the Joint; Tommie Sunshine, The Stills and The Rapture at Baby’s. Hard Rock Hotel and Casino.

5:30-7 p.m.: MAGIC kids presents an informal Cocktail Reception to celebrate K.I.D.S. MAGIC kids and K.I.D.S. (Kids In Distressed Situations). By invitation only. Adjacent to the Fashion Show Stage, South Hall, LVCC.

Thursday, Feb. 20

BMW Car Giveaway

11:30 a.m.: Drawing for a BMW Z4 Roadster. Drop ticket stubs at the car display in the Grand Lobby of the LVCC or Hall C Entrance of the Sands. Visit exhibitor booths for giveaway tickets.

Fashion Show Stage, Grand Lobby, LVCC.

SPECIAL FEATURES

The WWDMAGIC Mannequin Trend Display

A collection of fall 2003’s most directional silhouettes and fabrications. Sands, Upper Level.

The WWDMAGIC Accessory Design Series

An innovative exhibit of fall 2003’s key accessories trends. Sands, Upper Level.

Vert Ramp Demo and Challenge

Come see skateboarders and BMX pros from around the world dominate a 32-foot vert ramp. Best Trick contest presented by OTB Jeanswear. Cash prize for winners. Feb. 18-20: 12 p.m. and 4 p.m.; Feb. 21: 12 p.m.

LVCC, South Hall, Upper Level, Streetwear Category.

FASHION SHOWS

MAGIC and DNR present the Fall 2003 Trend Shows

Feb. 18-20: 9:30 a.m., 12 p.m. and 2 p.m.

Feb. 21: 9:30 a.m.

LVCC, Grand Lobby

WWDMAGIC presents the Fall 2003 Trend Shows

Feb. 18-20: 11 a.m., 1 p.m. and 3:30 p.m.

Feb. 21: 11 a.m. only

Sands, Upper Level

MAGIC kids Fashion Forecast 2003

Feb. 18-20: 10:30 a.m. and 1 p.m.

LVCC, South Hall, MAGIC kids Show Floor.

SHOW LOUNGES

Burgundy Lounge

Come join Ed Lover, Doctor Dre and Curt Flirt of the Power 105.1 Morning Show for cocktails at the infamous “BOOM BOOM ROOM.” Music provided by Super DJ Johnny Walker Redd. The lounge opens at 2 p.m. so come early to avoid long lines and receive free giveaways by Burgundy. LVCC, South Hall, Streetwear Category.

LicensingCentral at MAGIC

The hub of licensing activity, LicensingCentral offers a place to network with licensing professionals. Hold impromptu meetings, meet with the editors of License!, get the latest issue, find out what’s new at Licensing International and visit with the leadership of LIMA (International Licensing Industry Merchandisers’ Association). LVCC, North Hall, Active Lifestyle Category.

L’Uomo Vogue Lounge

L’Uomo Vogue continues its MAGIC installation with a sleek lounge. A limited amount of special gifts will be available during the cocktail hours of 2-5 p.m. LVCC, Central Hall, Designer Category.

URB Magazine Lounge

Located in the heart of the Streetwear category, take a break off the show floor and view live art and painting displays from L.A.’s finest artists. Relax and listen to eclectic DJ-spun grooves ranging from down tempo and hip-hop to reggae and house. Goodie bags with gear from MAGIC exhibitors will be distributed all week.

LVCC, South Hall, Streetwear Category, 2nd Floor.

SEMINARS

Tuesday, Feb. 18

12:30 p.m.: “Trend Analysis of Fall 2003 Men’s European Designer Shows,” presented by David Wolfe, creative director of Doneger Creative Services. LVCC, Room N243.

2 p.m.: “Results Matter: Techniques You Can Use Today to Make More Money This Year,” presented by CAM Commerce Solutions and hosted by Paul Erickson, senior vice president, RMSA. Erickson will discuss how to increase sales and profitability through inventory planning and control.

LVCC, Room N243.

3 p.m.: “A Store Planner’s Guide: Displays, Fixturing and Packaging for your Retail Store,” presented by Acme Display & Packaging and hosted by Eddie Bocanegra, store planner, and Linda Gee, Retail Store Sales.

Sands, Room 103.

4:30 p.m.: “Sell More Than Just Merchandise: The Law of Trademarks and Brands,” presented by Levin & Hawes Inc. and hosted by Thomas J. Speiss, III, Esq. Learn trademark strategies to protect your business name and company line. Market your store effectively with this primer on trademark laws, including definitions of common terms. Sands, Room 103.

5:30 p.m.: “The Importance of EDI in Your Retail Business,” presented by Fashion Business Incubator and hosted by Henry Cherner and Frances Harder. What is EDI? What is a trading partner? EDI, Electronic Data Interchange, links you with retailers, or “trading partners.” Understand the importance of EDI and how it can make your business more efficient. Sands, Room 103.

Wednesday, Feb. 19

8:30 a.m.: “Turn Excess Inventory into Cash on eBay,” presented by eBay. Excess inventory problems? Learn how to clear your excess inventory and grow your business by selling on eBay. Experts from the online marketplace will be available at MAGIC and at WWDMAGIC to discuss how to leverage one of the most visited shopping sites on the Internet to attract new customers and liquidate inventory. Stop by the eBay booth at WWDMAGIC to have all of your questions answered. LVCC, Room N243.

10 a.m.: “Turn Excess Inventory into Cash on eBay,” encore presentation by eBay. Sands, Room 103.

10:30 a.m.: “How Much Should I Buy?” presented by Open To Buy Retail and hosted by Mort Haaz. Do you know how much to buy? In each category? For each delivery month? With open-to-buy planning you will. Open-to-buy is the least understood and yet the most important management concept in retailing. Open-to-buy planning will balance inventories to sales and keep them turning. You will experience reduced markdowns, increased sales and improved cash flow. LVCC, Room N243.

11 a.m.: “Autumn-Winter 2003 Youth Forecast,” presented by Doneger Design Group and hosted by Jamie Ross. An overview of the latest colors and trend directions for both boys and girls. LVCC, Room S108 and S109.

11 a.m.: “Women’s Financial Health,” presented by Money Magazine and hosted by senior editor Marion Asnes, who will discuss the six rules for building wealth. Sands, Room 103.

12:30 p.m.: “Spring-Summer Big Picture Overview,” presented by Doneger Design Group’s David Wolfe. Room 103.

1:30 p.m.: “A Store Planner’s Guide: Displays, Fixturing and Packaging for Your Retail Store,” encore presentation by Acme Display & Packaging. Sands, Room 103.

2 p.m.: “How Much Should I Buy?” encore presentation by Open To Buy Retail. LVCC, Room N243.

2:30 p.m.: “Turn Excess Inventory into Cash on eBay,” encore presentation by eBay. Sands, Room 103.

3:30 p.m.: “Legacy: Fall-Winter 2003/2004 Color and Trend Forecast,” presented by the International Fashion Fabric Exhibition. Representing the opinions of more than 20 industry experts, the American Color Committee will provide the information needed to make the right color, fabric and trend decisions for the season. Sands, Room 103.

4:30 p.m.: “Merchandising and Marketing to Asian-American Customers,” presented by Cherish International. This panel discussion will cover the demographics and psychographics of the Asian-American consumer, key factors in purchasing decisions and the methods retailers can use to satisfy the needs of the growing Asian-American consumer at the retail level. Sands, Room 103.

Thursday, Feb. 20

8:30 a.m.: “Turn Excess Inventory into Cash on eBay,” encore presentation by eBay. Sands, Room 103.

10:30 a.m.: “Legacy: Fall-Winter 2003/2004 Color and Trend Forecast,” encore presentation by the International Fashion Fabric Exhibition. LVCC, Room N243.

10:30 a.m.: “How Much Should I Buy?” encore presentation by Open To Buy Retail. Sands, Room 103.

12:30 p.m.: “Fashion Retail Sales, Marketing and Merchandising in the Digital Age,” presented by Style Smart and hosted by Jennifer Philips. Current innovations and opportunities in fashion and technology with regard to retail sales and marketing. How fashion trends affect the industry, what professionals should know and the key steps involved in how to leverage technology to develop various aspects of the retail business. Sands, Room 103.

2 p.m.: “Retail Store Layouts and Trends,” presented by Barbara Fields Buying Office and hosted by Barbara Fields. Learn how to effectively lay out and merchandise a store. In addition, gain valuable trend highlights for the transitional fall 2003 season. Key trends for the season and growth areas will be discussed. Sands, Room 103.

2 p.m.: “Turn Excess Inventory into Cash on eBay,” encore presentation by eBay. LVCC, Room N243.

3:30 p.m.: “Alternative Marketing: Creating a Credible Connection,” presented by Heidi Minx, owner of Franky & Minx. Hosted by panelists Becky Ebenkamp, Brandweek West Coast bureau chief; Rachel Varla, publisher of Varla Magazine, and Caroline Rothwell, general manager of Von Dutch Originals. This panel discussion will uncover how to define and understand the market, create credibility, disclose the importance of integrity in company messages and examine examples of cross-promotional ideas for brands and retailers, as well as provide a quick overview of successful brands. Sands, Room 103.

4:30 p.m.: “Reaching Gen Y All Day Long: Combating Anti-Ad Technologies and Cutting Through the Clutter,” presented by Alloy Inc. and hosted by Alloy ceo Matt Diamond. Today’s youth live in a media-saturated world surrounded by an array of choices. How do you effectively grab their attention and retain their loyalty with the extensive options available to them on a daily basis? 360 Youth and Alloy Company share insights into understanding this demographic and effective tactics to reach them amidst the ever-growing media landscape. Sands, Room 103.