NEW YORK — "It’s all about la petite valise," said Diane Von Furstenberg.

The designer, describing her design philosophy, was talking about the brand’s rapidly expanding product range and the recently opened store in Florida that carries it. It’s this phrase, which means the "little suitcase" when translated from French, that drives her ability to take the spirit of the wrap dress and expand it to other categories. This also is the biggest design challenge she and creative director Nathan Jenden face, she said. The phrase came about when two friends of Von Furstenberg’s realized how much they wore her clothes.

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