Fall has become the time for fragrance launches and the list keeps growing. Here, a directory of over 130 entries, all set for the second half of the year.
Women's Blue Rush by Avon; available through 500,000 Avon representatives; $17.50 for 1.7-oz. eau de toilette.
Heartbreaker by Candie's from Coty Beauty; launching July 15; 750 Kohl's doors; $35 for 1.7-oz. edt.
Guess Gold by Parlux Fragrances; launching July 25; 2,300 doors; $45 for 1.7 oz., $55 for 2.5 oz.
Prada Eau de Parfum Tendre by Puig, distributed by Coty Inc.; rollout continuing through August; 850 doors, 1.7 oz. $65, 2.7 oz. $87, 2.7 oz. deluxe $95.
Vintage Soul by Curve from Liz Claiborne; 1,600 doors; $45 for 1.7-oz. eau de parfum.
Fire Island by Bond No. 9, launching July 1; 100 doors; $110 for 1.7 oz.
Guerrilla 1 and Guerrilla 2 by Comme des Garçons; Comme des Garçons stores and clients; $98.
Women's Amarige Mariage by Givenchy from LVMH; 1,600 doors; $62 for 1.7-oz edp.
Badgley Mischka by Riviera Concepts; 400 doors in U.S.; $45 for 1-oz. edp.
Bijan Black for Women by Five Star Fragrance Co., launching early August; 240 doors in Perfumania; $45 for 1.7-oz. edt.
Citron by Slatkin & Co.; 10 doors.
Dianoche by Daisy Fuentes, the Estée Lauder Cos.; 749 Kohl's stores.
Hanae Mori Magical Moon from International Cosmetics & Perfumes Inc.; launching Aug. 1, in specialty store distribution; $95 for 1.7-oz. edp.
Happily Ever After by Grassroots from Beauty Bank Division of the Estée Lauder Cos., launching end of August; 749 Kohl's stores; $32 for 1.7 oz.
Juicy Couture by Juicy Couture from Liz Claiborne, launching Aug. 11; Juicy Couture boutiques and Bloomingdale's exclusively for August-October, then rolling out to 600 doors; $300 for 1-oz. parfum, $65 for 1.7-oz. edp.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"