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The Fashion Calendar Hitting Web Next Week

Labor Day is just around the corner for designers prepping for September's New York shows, and the Fashion Calendar's new online schedule is about to serve as a pointed reminder.

NEW YORK — Labor Day is just around the corner for designers prepping for September’s New York shows, and the Fashion Calendar’s new online schedule is about to serve as a pointed reminder.

Once the calendar is posted online Wednesday, subscribers will see that show slots are filling up fast. Sixty designers have already blocked out time for their Bryant Park shows and 100 others have secured designated times for off-site presentations, Fashion Calendar founder Ruth Finley said. Next week’s edition will be one of four calendars that cover the New York Fashion Week schedule. Hard copies will go in the mail Wednesday.

Finley, who started listing fashion-related events and shows in a calendar more than 50 years ago, said, “We are in the era of information at fast glance. The Fashion Calendar will now offer online access to all the events and shows scheduled and it will be updated regularly.”

The fall shows officially begin Sept. 5, but a few designers plan to stage their events on Sept. 4, the day after Labor Day. Carolina Herrera and Oscar de la Renta have held onto their regular Monday time slots, some designers are switching days. Ralph Lauren has moved to Saturday, Sept. 8, in order to have a 40th anniversary party after the show, Finley said. Tommy Hilfiger has opted to show on the last day, Sept. 12. Vera Wang, who usually shows on Thursdays, is readying for a Friday show.

Compared with previous seasons, the weekend schedule will be booked with more big-name designers, including Rodarte, DKNY, Derek Lam, Phillip Lim, Peter Som, Richard Chai, Narciso Rodriguez and Catherine Malandrino. Council of Fashion Designers of America president Diane von Furstenberg will also be towing the line, as she has arranged again for a Sunday show.

New and existing Fashion Calendar subscribers, as well as those interested in buying individual runway show issues, will be able to pay for and download the most current calendar at the Web site, fashioncalendar.net. Existing subscribers will receive biweekly hard copy issues through the mail until their subscriptions run out. At that point, they can choose their preferred subscription. Online subscribers will get more frequent updates.

This story first appeared in the July 13, 2007 issue of WWD.  Subscribe Today.

The one-year rate for an online subscription is $425. An online subscription with biweekly hard copies is $475, one-time 14-day online access for an issue is $85 and single-issue hard copies are $95. Annual hard-copy subscription rates vary by region.

Another option is online access to the four editions that highlight the fashion week for a specific season. The online rate for that is $280 and for hard copies, $300. Access to those four issues will be activated as soon as payment is made and will be available until the shows close.

Subscribers forced Finley’s hand. “We had a lot of requests. We were pushed,” she explained. “I can’t say I was particularly ready.”